Title and statement of responsibility area
Allan R. Gregg fonds
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Dates of creation area
- Gregg, Allan R.
Physical description area
3.56 m of textual records, ca. 4,025 photographs, 137 audio cassettes, 7 artifacts, 5 videocassettes, 3 CD-Rs
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Archival description area
Name of creator
Allan R. Gregg is a pollster, political commentator and former music producer. From 1979 through 1993 Gregg was known as the official pollster of the Progressive Conservative Party and participated in over 50 central election campaigns on three continents. In 1995, he co-founded The Strategic Counsel, a research partnership he left in 2007. That year, he set out on his own to form Allan Gregg Strategies, offering high-end, value added, research-based consulting and communications advice to private and public sector clients. At the same time, he returned to roots and assumed the position of Chairman of Harris/Decima, a company he founded almost 30 years earlier that has recently merged with the fastest growing research firm in the world. Allan is a pioneer in the integration of consulting, public-opinion research, public affairs and communications. He not only has an intimate knowledge of the dynamics of policy-making but also a deep understanding of cultural change and the communications processes necessary to forge a public consensus around government and business initiatives. Much sought after for his analysis and as a public speaker, he is widely published and quoted. He is a regular participant on CBCs At Issue panel on Thursday nights , is the host of the popular and respected TVO talk show Allan Gregg In Conversation With as well as a frequent contributor to newspapers and magazines.
Allan is also an entrepreneur with diverse interests. He was one of the founding shareholders of Canadas childrens network, YTV, the Chairman of Toronto Film Festival, the current Chair of the Walrus Foundation (publisher of 2007 Magazine of the Year, The Walrus) and has executive produced documentary television as well as recordings by Canadian artists such as The Tragically Hip, The Watchmen and Big Wreck. Corporately, he serves on General Motors of Canadas Advisory Board and the Bank of Montreals Advisory Council on Retirement.
Scope and content
The fonds consists of correspondence, memos, speeches and clippings related to Decima Research and Allan Gregg's work with the Progressive Conservative Party of Canada, as well as correspondence, contracts and demo recordings relating to his work as co-manager of The Tragically Hip and Executive Producer of Big Wreck, The Watchmen and various other bands. The records include polling data and presentations made throughout the 1980s and early 1990s for the Progressive Conservative government, speeches given to corporations and associations across Canada, and slides for Decima Quarterly. The fonds contains the following series: Political Memos (1979-1993), Speeches (1979-1993), DQ Slides (1984-1995), Corporate Memos (1981-1993), Press Clippings (1979-1991), Music (1987-2000) and Personal Memos and Other Material (1979-1995).
Immediate source of acquisition
Donated by Allan Gregg, 2012.
Material is arranged according to the series identified by the creator.
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Location of originals
MI 201.1-MI 201.5
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Terms governing use, reproduction, and publication
Copyright restricted unless permission is granted by the donor or until the occasion of the donor's death. Copyright of music recordings resides with the individual artists.
See also the records in the Hugh Segal fonds.
Further accruals are expected